Project Overview

Outbound lead qualification campaigns for entertainment packages (like **Imagica Theme Park** coupons) involve high volume outbound calls. Relying solely on human telecalling teams is prohibitively expensive (₹15–₹20 per call) and challenging to scale quickly, while fully automated robocalls suffer from low conversion rates.

DeveloperBee designed and built **BizBot** — a hybrid Voice AI dialing platform. BizBot integrates Indian SIP trunks (Exotel/Twilio) and Sarvam AI to dial up to 100,000 leads monthly. The AI assistant filters cold leads, pitching an opening Hinglish hook, and automatically routes qualified, warm prospects to human closers in real time.

Operational Challenges

• Prohibitive Lead Cost: Hiring callers for a 1 lakh lead database meant massive overhead costs before any conversions.
• Wasted Closer Hours: Human agents spent 70% of call times on wrong numbers, busy signals, or completely uninterested contacts.
• DND Violations: Manual dialing networks raised strict risks of violating TRAI DND registry guidelines, resulting in fines.
• Hinglish Scripting: Outbound scripts in India must naturally mix Hindi and English (Hinglish) to sound empathetic and convert.

BizBot Integration

Operational Impact

• Funnel Efficiency: AI filtered top-of-funnel leads, generating 12,000+ warm handoffs.
• Revenue Uplift: Hybrid closers achieved 18% conversions, returning ₹40.5 Lakhs in sales.
• Operational Savings: Dialer reduced operational customer acquisition expenses by 70%.